The impact

Fifty thousand people a day, from mothers-to-be to teenagers.

The Breakfast Revolution's reach in 2026, and the work to make each breakfast better. Where a number is an engine estimate, it says so.

Meals served over time

  • 2014: The Breakfast Revolution founded.
  • 2020: 100,000 children fed.
  • 2026: 40 million+ meals served.

Figures published by The Breakfast Revolution, 2026.

Meals served, 2014 to 2026

40 million+
meals served since 2014

Figures published by The Breakfast Revolution, 2026.

Where we work

400+ schools and anganwadis, in five states.

An interactive map of India marking the states where TBR operates: Maharashtra, Gujarat, Rajasthan, Karnataka, West Bengal. Choose a state to read about the work there; its story opens beside the map on a wide screen, or below it on a phone.

Choose a state to see the work there. Its story opens right here.

from the field

Real mornings, up close

Every photograph here is real, taken in the schools and anganwadis where the programme runs. Warm plates, familiar faces.

A girl in her striped anganwadi uniform smiles while holding a piece of the protein snack.
A snack worth smiling about.
Five young children sit together on a mat, laughing, during a session at their anganwadi.
Five friends, one good morning.
Two schoolgirls beam as they hold up their packets of the nutrition mix.
Packets held up like little prizes.
A boy works through a nutrition activity sheet, matching foods to letters.
Learning which foods build a strong day.
A full classroom of children raise their nutrition sachets together.
A whole class, sachets in the air.
A health worker checks a student during a school screening as classmates look on.
A quick check before the day begins.
A small girl in her checked pinafore holds her lunch box and smiles shyly.
A lunch box, and a shy smile.
Young children sit together on the floor of their anganwadi, smiling for the camera.
The anganwadi floor, full of grins.
A masked health worker gives a child a vitamin dose during a routine screening.
A routine dose, from steady hands.
A young boy in a red school polo holds his packet of the nutrition mix.
His packet of the morning mix.
Children in blue uniforms hold up their nutrition packets in a village classroom.
Blue uniforms, packets held high.
Anganwadi children hold up their writing slates beside their teacher.
Slates up, beside their teacher.
Schoolchildren stand together holding up their nutrition sachets in class.
Standing tall, sachets in hand.
A mother holds her small child at a community nutrition event.
A mother and her child, together for the morning.
A field worker sits with a mother and her child during a home visit.
A home visit, met at the doorstep.
A field worker examines a child at a screening desk beneath a Breakfast Revolution banner.
At the screening desk, under the banner.

A snack worth smiling about.

Drag to spin the wall, or use the arrows.

How the programme works

Five steps, never food alone.

01

Partner

With the school or anganwadi, so the food fits how the place actually runs.

02

Assess

Every child, so the programme knows who needs what.

03

Deliver

Food, every school day, built for kitchens that may have no water at all.

04

Educate

Nutrition lessons in Marathi, for children and mothers alike.

05

Monitor

Health check-ups, deworming and growth tracking, on a schedule.

Never food alone.

A health worker measures a child's arm and logs the reading. This routine screening runs alongside every serving.

What's inside

Read both labels. Judge for yourself.

Two packs, side by side. On the left, the kind of loud "high protein" pack you have seen a hundred times: a big promise on the front, and a back you have to squint at. Pull the front off and read what is really in it. On the right, the actual TBR pack, held to the same test.

Marketing theatre

Nutrition Information

Values per 100 g

  • Energy471 kcal
  • Protein2.4 g*
  • Carbohydrate68 g
  • of which total sugars52 g
  • of which added sugars48 g
  • Total fat17.5 g
  • of which saturated9.1 g
  • of which trans fat0.3 g
  • Total sodium480 mg

*The 30 g protein claim up front is per 100 g of the added protein blend, not the pack. The product itself has about 2.4 g per 100 g, so a serving gives under a gram.

Ingredients

Sugar, glucose syrup, hydrogenated palm fat, soy protein isolate (3%), maltodextrin, invert sugar syrup, humectant (glycerol), emulsifiers (INS 322, INS 471), artificial flavouring substances, acidity regulator (INS 330), added colours (INS 150d, INS 129), anticaking agent (INS 551), flavour enhancer (INS 621), preservative (INS 202).

A made-up example, not a real product.

A label you can actually read

Photo of the printed label on a TBR Jowar Chikki pack: ingredients on the left, the nutrition facts panel on the right, every value given per 100 grams.
A real photo of the actual pack. Nothing touched up.

The label, up close.

Every value here is printed on the pack, per 100 g.

The new recipes

What changes when the recipe changes.

TBR designs its new recipes with UGIPL's engine. The left column is read off the printed labels of TBR's current line. The right column is the engine's estimate, within 10 to 15 percent until lab tests.

AxisBefore, the current lineAfter, the reformulation
Protein per servingVERIFIED

1.65 g to 7.4 g

ESTIMATE

8.0 g to 9.4 g across the seven seeded formulations

Complete protein (all 9 amino acids)VERIFIED

Not deliberately designed. Cereal-led savoury line.

ESTIMATE

Yes. All seven formulations clear the WHO/FAO/UNU 2007 pattern on all nine.

Added sugarVERIFIED

Porridge about 26 g per 100 g. Chikki 38 g per 100 g.

ESTIMATE

Cold porridge about 5.1 g per 100 g. Savoury mixes, 0 g added.

Sodium (savoury)VERIFIED

1.1 g to 1.33 g per 100 g

ESTIMATE

At or below 0.5 g per 100 g. The baked savoury mix (R3) is about 0.25 g.

FatVERIFIED

16 g to 18 g per 100 g across most ready-to-eat items

CONSTRAINT

Moderate. No palm oil, baked rather than fried.

Synthetic additivesVERIFIED

INS 627, INS 631, INS 635, added colours, INS 551 (anticaking)

CONSTRAINT

None. Clean label is a hard constraint.

FortificationVERIFIED

Unreliable and inconsistent on labels. Treated as effectively unfortified.

CONSTRAINT

Planned fortification with iron, zinc, folic acid and vitamin B12, within FSSAI limits. Amounts are set once the premix is confirmed and lab-tested.

Preparation at schoolVERIFIED

BalAahar and the porridge need hot or cold water and mixing before they can be served.

CONSTRAINT

Every reformulated recipe is ready to eat or works with cold water. Many schools have no hot water, and some have none at all.

Source: TBR Impact and Process Report, section 5.2 (30 June 2026).

Feed a child every school morning for a year.

It costs ₹2,600 on The Breakfast Revolution's own donate page. Gifts are tax-deductible in India and the US.